Dubai Duty Free (DDF) delivered an outstanding first-half performance in 2025, recording its highest-ever six-month turnover—AED 4.118 billion (equivalent to USD 1.128 billion). This represents a 5.34% increase compared to H1 2024, surpassing the prior record by about AED 209 million (USD 57 million).
The surge was fueled by stellar shopping seasons during Eid and early summer travel, with April, May, and early June posting especially strong sales.
In H1 2025, Dubai Duty Free achieved its strongest half-year ever, with revenue topping AED 4.1 billion and category demand showing both breadth and impressive sector-specific growth. With refurbishment efforts complete and high-end retail expansions underway, DDF is keenly positioned for another strong second half in 2025.