Dubai Business Events (DBE), the city’s official convention bureau, has continued to accelerate the growth of Dubai’s business events ecosystem and support the city’s tourism growth in line with the Dubai Economic Agenda, D33, securing 249 successful bids in the first six months of 2025 to host events through 2025 till 2029, including major congresses and high-profile incentive programmes.
This achievement marks a 29% increase in bid submissions compared to the same period last year, with a total of 391 bids submitted year-to-date and a conversion rate of 64%, up from 58% in H1 2024. These confirmed wins are expected to bring 127,087 delegates, a 35% year-on-year increase in delegate numbers, further enhancing Dubai’s global standing as a hub for international business events and the emirate’s knowledge economy. This performance underlines the overwhelmingly strong response to Dubai’s destination proposition and global MICE positioning.
The successful bids will enable Dubai to host distinguished international conferences, congresses, and incentive meetings, with a pipeline extending into 2029. This growth reinforces the importance of business events to the Dubai Economic Agenda, D33, which is focused on doubling the size of the city’s economy by 2033 and cementing its status among the world’s top three cities to visit, live, and work in.
Through strategic collaboration, DBE, part of the Dubai Department of Economy and Tourism, worked closely with stakeholders, partners, and local associations, including the Al Safeer.
