Whoop, the Boston-based human performance company, has closed a $575 million Series G funding round at a $10.1 billion valuation — and the Gulf is at the centre of it. Abu Dhabi’s Mubadala Investment Company, Qatar Investment Authority, and UAE-based 2PointZero Group are among the headline backers, signalling a clear shift in how Gulf sovereign capital is engaging with global health technology.
Who’s In the Round
The round was led by Collaborative Fund and draws in a wide field of institutional and individual investors. On the institutional side, major names include Abbott, Mayo Clinic, Macquarie Capital, IVP, Glade Brook, and Bullhound Capital. On the individual side, the investor roster reads like a who’s who of global sport: Cristiano Ronaldo, LeBron James, Rory McIlroy, Virgil van Dijk, Reggie Miller, Niall Horan, and Shane Lowry have all put capital into the round, alongside UAE-based influencer Karen Wazen.
Why the GCC Is Central to Whoop’s Strategy
The GCC is not just a source of capital for Whoop — it is a core growth market. Whoop’s CEO, Will Ahmed, has described the UAE as one of the company’s most important countries globally, citing strong member engagement and rapid growth in the region. The funding will be deployed across international expansion in the GCC, Europe, Latin America, and Asia, with the Gulf receiving particular focus.
A landmark milestone in this push is the upcoming launch of Whoop Labs Doha — the company’s first international research and development facility. Set to open later in 2026, it will strengthen Whoop’s presence in the region’s growing performance science ecosystem and support wider adoption of wearable health technology.
What Whoop Actually Does
Founded in 2012, Whoop offers a screenless fitness wearable built around continuous biometric monitoring. Unlike traditional smartwatches, it focuses entirely on data collection — tracking recovery, sleep, strain, and physiological signals around the clock. Its platform is powered by over 24 billion hours of physiological data and AI models that deliver personalised health insights. Members open the app more than eight times per day on average.
The company’s latest hardware includes Whoop 5.0 and Whoop MG, the latter of which received FDA clearance for medical-grade ECG and blood pressure monitoring — a significant step toward clinical-grade health integration. Whoop operates on a subscription model, with an annual membership priced at $239.
The Numbers Behind the Momentum
Whoop is not just growing fast — it is doing so profitably. The company reported bookings growth of 103% year-over-year in 2025, exiting the year at a $1.1 billion revenue run rate while remaining cash-flow positive. It currently has over 2.5 million members worldwide and plans to hire more than 600 new staff this year to support R&D and global expansion.
The Bigger Picture
The round reflects a broader trend: Gulf sovereign wealth funds are moving beyond oil-adjacent sectors and into consumer health technology. Mubadala, which manages approximately $330 billion in assets on behalf of the Abu Dhabi government, has made health tech a growing priority. The global fitness tracker market is projected to reach nearly $163 billion by 2030, nearly triple its 2024 value — and the GCC intends to be a defining player in that story.
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