In a region that knows a thing or two about premium experiences, beOnd is carving out a niche that no other airline quite occupies — an all-business-class boutique carrier, headquartered in Dubai, built entirely around the luxury leisure traveller.
Founded in 2022 and launched commercially in 2023, beOnd operates Airbus A319 and A321 aircraft configured exclusively with business-class seats — 44 and 68 seats respectively. The result is a calm, spacious, unhurried flying experience that feels more private jet than commercial airline.
The Dubai Advantage
With its administrative home at Dubai’s Al Maktoum International Airport, beOnd has positioned itself at the crossroads of Europe, the Middle East, and Asia — the ideal launchpad for its core mission: connecting premium travellers to the Maldives and beyond. Current routes span Zurich, Munich, Milan, Riyadh, the Red Sea, and Malé, with Dubai serving as a key transit hub.
Big Ambitions, Global Footprint
beOnd has announced plans to scale aggressively — targeting 56 aircraft and 30+ destinations by 2030. A $100 million fundraising round supports a multi-AOC strategy spanning GCC countries, India, and even the United States through a new subsidiary, beOnd America. In Bahrain, a signed letter of intent could bring 1,200 jobs and up to $1.5 billion in GDP contribution over five years.
A UAE-Rooted Brand Going Global
For Dubai, beOnd is more than just a tenant — it’s a reflection of the city’s growing identity as the headquarters of choice for the world’s most ambitious luxury brands.
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