NIO, a global leader in premium smart electric vehicles, has officially opened its first NIO Hub in the UAE, located on Dubai’s Sheikh Zayed Road.
At the heart of the NIO Hub experience is the NIO Café, operated by Orto – a contemporary Emirati brand founded in 2022. Known for curating environments that inspire connection and creativity, Orto Café brings its signature Coffee Lounge concept to life within the NIO Hub. Rooted in a vision to elevate local talent and foster meaningful collaboration, Orto Café offers more than exceptional coffee – it serves as a refined meeting ground where communities are nurtured and local brands celebrated, in alignment with NIO’s commitment to championing creativity and culture from within the region.
Strategically located on one of Dubai’s busiest highways, Sheikh Zayed Road, NIO Hub is positioned adjacent to other leading automotive brands.
In addition to coffee, visitors can also witness a refined, tech-forward environment. The 772-square-meter facility includes a 433-square-meter showroom and a 339-square-meter delivery center, with space to display up to five vehicles and three handover bays for smooth, personalized user deliveries. The facility also features consultation rooms, an aftersales reception, and a NIO Power experience zone, highlighting NIO’s innovations in charging and battery swapping solutions.
