Dubai-founded lifestyle platform the Entertainer has launched a community-driven initiative offering 50,000 complimentary memberships to UAE residents — a direct response to the economic impact of Iran’s attacks on the hospitality and leisure sector.
What Is the “Our Home. Our Heart.” Initiative?
The Entertainer has launched “Our Home. Our Heart.” — a community initiative designed to support residents and local hospitality businesses during this challenging period. Up to 50,000 complimentary ENTERTAINER One Heart memberships will be made available through official channels for a limited time, valid until 15 September 2026.
What Do Residents Receive?
The memberships provide residents with access to a wide range of buy-one-get-one-free offers across participating merchants in dining, leisure, wellness, hotel stays, and services. This product ordinarily retails at approximately AED 795.
What Did the Founder Say?
Donna Benton, founder of the Entertainer, noted that premium beach clubs and other venues are down by as much as 70 per cent, with businesses needing to plan urgently as cash flow projections for the Eid period have been severely disrupted. She called on UAE residents to actively support local retailers and hospitality businesses during this period of regional uncertainty.
Is There an Added Incentive?
Emirates Skywards is supporting the initiative by offering participants the chance to win a share of up to 2.5 million Skywards Miles, with 25 winners each receiving 100,000 Skywards Miles in a prize draw scheduled for 30 April 2026.
Why Does This Matter?
This initiative reflects the UAE private sector’s determination to protect livelihoods and sustain economic momentum, demonstrating that community solidarity, not just government intervention, is central to the country’s recovery strategy.
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