SBF opened its first Singapore Enterprise Centre (SEC) in the Middle East, with the centre located in Dubai, UAE, marking a big milestone in its global footprint.
This new hub is part of SBF’s GlobalConnect@SBF initiative, in collaboration with Enterprise Singapore, providing in-market advisory, networking, and business-matching services for Singaporean companies looking at the Gulf market.
Why the SEC@Dubai matters to Singapore businesses
With an economy of $569 billion and a forecasted growth rate of 4.8% in 2025, the UAE serves as a strategic gateway for Singaporean firms seeking to expand into the Gulf markets, including Saudi Arabia, Qatar, and Jordan.
According to the SBF 2024 National Business Survey, interest from Singapore companies in the UAE and Saudi Arabia has surged, underlining the region’s appeal.
Supporting SMEs with Local Partners
In particular, regular workshops, roundtables, and seminars will be offered at SEC@Dubai for SMEs.
Other important local partners involved include Virtuzone, Olam Global Agri, and HSBC, ensuring that support for companies across various sectors, such as infrastructure, retail, food, and trade, is strong.
Launch & Business Mission
To celebrate the launch, SBF spearheaded a KSA–UAE Overseas Market Workshop, where it hosted 18 delegates from 13 Singapore companies across manufacturing, technology, construction, and real estate.
This mission helped participants gain firsthand insight into regional operations, distribution networks, and regulatory frameworks.
Looking Ahead
SBF’s CEO, Kok Ping Soon, said Dubai was a “natural landing point” for Singapore companies due to its business-friendly environment and strong bilateral relations.
Meanwhile, Enterprise Singapore said the SEC@Dubai also aligns with its ongoing efforts to deepen mutual trade and investment with the economies of the Gulf.
With SEC@Dubai now going live, Singapore companies have a strong springboard to leap forward in growth across the Gulf, tap emerging market opportunities, and strengthen their global presence.
















