Dubai: Can you just imagine an app listening to your heart? Getting to know about your dreams? Knowing about your deepest desires? Yes, and even turn them into practicality. That is what Sajith Ansar got the world, as the name of ‘Unlimits’. The UAE based Entrepreneur on 17th September 2025 announced the AI software, which aims to marry ambition with algorithmic precision.
From Design to Dreams
Success is nothing new to Ansar. He changed his focus to personal development after 23 years of managing a design agency. He identified a gap: many people have goals, such as improving their balance, changing careers, or losing weight, but they hardly ever follow through. According to his research, 92% of goal-setters fall short of their objectives, and 83% of people lack a clear vision for the future.
He worked on Unlimits for five years. His objective? Provide a tool that helps people pursue their goals by providing them with organized, scientific advice in addition to inspiration.
How Unlimits Works
The three-step process that Unlimits uses is Dream → Manifest → Achieve.
Dream: Users express their goals and look through inspiration galleries.
Manifest: The app provides guided “manifestation” exercises and allows you to communicate with AI avatars of your future self. Notably, Paul McKenna, a famous hypnotist, has joined Unlimits to craft some of these experiences.
Achieve: Using a concept known as “optimal discomfort,” large goals are divided into daily, doable tasks (incremental change, not shock transformation).
Several AI agents adjust the coaching over time by learning how a user thinks, reacts, and develops.
There is a social aspect as well: participate in challenges, communicate your progress, and build relationships with others.
Business Model & Ambitions
Subscription model: $10/month or $90/year, with a one-month free trial.
Credit system: AI features use credits; 50,000 credits are included in the base plan.
Additional revenue streams: Future features may include marketplaces pairing users with gyms, travel deals, or other services tied to their goals.
Team & expansion: Currently has 16 employees across UAE, India, and Portugal. It plans to localize to multiple languages by 2026 and expand to markets like India, GCC, Europe, Latin America, and the U.S.
Unlimits aims for 50,000 users by end-2025 and has an ambitious mission to help one billion dreams become reality by 2030.
Why This Matters
Unlimits seeks to provide accountability, data, and structure to personal development in a world full of grandiose promises. If successful, it has the potential to change our perspective on habit and ambition as well as the role AI plays in self-improvement.
The UAE and Dubai, which are already hubs for innovation, might develop into a testing ground for applications that combine technological and human capabilities.
Source: Gulf News
